Saturday, August 9, 2008

Ticket Price Changes

We have changed our ticket prices as follows:

General Single Ticket: $22 (from $25)

• General Season Subscription: $90 (from $100)

General Flex Pass Subscription: $55

• ALL College Students: $5 (from $2 UCSC students, and $16 other students)

Youth K-12: $2 (as before)

All Senior ticket prices remain the same

Our Board of Directors voted to approve these pricing changes not because our budget is sufficiently padded . . . but because we hope to increase the representation of young adults among our concert goers (our 2008 survey showed that this age group is under-represented in our audience demographic). Thus we have lowered the priced in the "General" and "Other Student" ticket categories (thus now offering the same discounted price of $5 to ALL college students, including Cabrillo College). As a result, General Season and Flex Pass Subscription prices are now significantly lower as well, whereas our discounted Senior prices have remained the same. We hope you consider becoming a Subscriber for 2009! Subscriptions benefit our concert goers with financial savings and extra concert passes, and by showing your loyalty and support, they benefit us as a long-standing community arts organization.

Season Subscriptions: 5 Season Concert tickets for the price of 4 PLUS 2 extra concert passes and one bonus ticket (New Music Works, SC Chamber Players, SC Chorale).

Flex Pass Subscriptions: 3 discounted and transferable Season Concert tickets (attend 3 out of 5 season concerts, attend 1 concert with a party of 3 . . . the choice is yours!). We send you 3 Flex Passes redeemable for concert tickets in advance or at the door.

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